Consumer Neuroscience Workshop

Martin Reimann
University of Arizona

martin

Martin Reimann is an Assistant Professor of Marketing at the University of Arizona. His research deals with the neurophysiological underpinnings of consumer experiences, especially how they pertain to aesthetics, brands, and interpersonal trust. His research has been published in the PNAS, the Journal of Experimental Psychology: General, the Journal of Marketing Research and the Journal of Consumer Psychology.

William Hedgcock
University of Iowa

Bill-Hedgcock

William Hedgcock is an Associate Professor of Marketing at the University of Iowa. His research deals with the neural correlates of decision phenomena such as the decoy effect, the framing effect, risk aversion, loss aversion, and temporal discounting. His research has been published in the Journal of Marketing Research, Neuropsychology, the Journal of Neuroscience, Psychology, and Economics, and the Journal of Consumer Psychology.

Adam Craig
University of Kentucky

A.Craig

Adam Craig is an Assistant Professor of Marketing at the University of Kentucky. His research deals with the effects of social cognitive processes and corresponding neural mechanisms on consumer financial decision making. His research has been published in the Journal of Marketing Research and the Journal of Consumer Psychology.